Case Study:
Confidential Foreign Cyber Technology Company
What They Needed
An initial strategy and execution plan for entry/penetration into the US Government market to include both direct customer access as well as strategic partners who could be utilized to pull through the company’s technologies through existing contracts.
How Cade Helped
Cade assessed the company’s portfolio, including the solution/technology offering, business model and pricing, marketing and messaging, competitive landscape, and benefits, features, and differentiation. Cade made sound recommendations to modify portions of the portfolio to align better with US Government market characteristics, requirements, and buying patterns, while also developing the value proposition for key strategic partners.
The Outcome
Multiple direct customer meetings and system demonstrations were conducted as well as meetings with key strategic partners resulting in partnering/teaming agreements. Several of the customer meetings moved next to pilots and/or proofs of concept for the company’s technology platform.
Case Study:
Confidential Foreign Public Safety Technology Company
What They Needed
The company had established a presence in the US, but movement of the company’s technology within likely consuming vertical markets was not meeting expectations.
How Cade Helped
Cade conducted an assessment of the marketing strategy and positioning and customer engagement process and recommended several alternatives to the current approach. Cade identified key domain and subject matter experts in the key vertical markets and quickly brought them to bear in supporting customer engagement and pipeline execution.
The Outcome
Multiple opportunities in the sales pipeline progressed from identified to qualified, with several opportunities closing with purchase orders received.
Testimonials
Don’t just listen to us. Here are what people say about us.
Cade Was Amazing
“Cade was amazing. They quickly came up to speed on our technology and business model while also revamping our marketing material to align with the buying community in the US. They quickly connected us with both relevant potential customers and partner companies to get our technology in front of relevant decision-makers. They clearly demonstrated their robust network and brought us to decision makers in relevant vertical markets where we could differentiate our capabilities from the competition.”
Strong Background in Cyber
“We were aware of Cade’s success in positioning Israeli cyber technologies in the US and Canadian markets and decided to engage a proven partner. Cade also has a strong background in cyber and relevant operational experience in law enforcement, intelligence, homeland security and military operations, all of which helped accelerate the market penetration strategy developed by Cade for our cyber capabilities. Cade got us in front of the right agencies and key strategic partners to effectively demonstrate and position our capabilities for success.”
Ideal for Our Desired Goal
“Cade’s engagement/business model was ideal for our desired goal of penetrating the US market with our cyber technology. The model provided us a logical, outcome-focused roadmap with succinct tasks, activities, and deliverables that provided us the confidence that our investment would warrant to best potential for success. We actually felt as if Cade was an employee of the company with the level of commitment and continual communication we experienced.”